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Sheikh Mohammed empowers vulnerable across MENA

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, has launched 100 Million Meals campaign to provide food parcels for families and people in need across 20 countries during the Holy Month of Ramadan. Launched as an expansion from last year’s locally-held 10 Million Meals campaign that empowered COVID-19-hit communities across the UAE, the 100 Million Meals campaign will provide food support for the vulnerable in the Middle East, Africa and Asia.
Sheikh Mohammed empowers vulnerable across MENA

Businessmen, companies and the public inside and outside the UAE are invited to make financial donations to the campaign that will distribute food parcels, sufficient to provide 100 million meals, in countries including Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda and Egypt. A donation as little as AED1 is enough to secure one meal for underserved communities in the targeted countries.

The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) will coordinate with the Food Banking Regional Network and local humanitarian organizations in beneficiary countries to deliver food parcels to the doorsteps of vulnerable individuals and families.
Sheikh Mohammed bin Rashid Al Maktoum said, “Providing food during the holy month of Ramadan is the best we can give from the UAE to humanity,” he added, “The COVID-19 pandemic has pushed many populations into an economic despair and pushed us, at the same time, to be more compassion and giving.”
Urging the public to do their part, Sheikh Mohammed said, “We will work with humanitarian organizations, companies, entities and humanitarians to join us in securing 100 million meals to bring a sense of safety to underserved homes across the world.” Philanthropy is an integral part of the UAE’s philosophy since its inception. Sheikh Mohammed stressed the need to unify efforts and leverage necessary resources to combat world hunger.
“Four hours away from us are 52 million people battling hunger. We need to take urgent action to empower underserved communities.” Sheikh Mohammed added, “Today, we have the opportunity to send 100 million messages of peace from the UAE to 20 countries across the world.”
The campaign is part of UAE’s response to global efforts to combat world hunger, a major challenge that has been exacerbated by outbreak of COVID-19 that has pushed millions of disadvantaged populations to greater insecurity, poverty and unemployment. The campaign also aims to support the international community in achieving the second of the 17 United Nations Sustainable Development Goals to end hunger by 2030.
The MBRGI will carry out the campaign in collaboration with the UN World Food Program, the Food Banking Regional Network, humanitarian and charity organizations in beneficiary countries, Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), and UAE federal and local entities. Companies, businessmen and individuals from all over the world can donate any amount starting from AED1 through the website or through a bank transfer to Dubai Islamic Bank account
Donations inside the UAE can also be made through SMS (Etisalat and Du) by texting Meal to numbers listed on the website depending on the number of meals selected for donation. The campaign’s call centre will receive big donations via toll free number 8004999. More than 820 million people are undernourished globally, including 52 million people across the MENA region. Malnutrition contributes to about 45% of deaths in children under-5 years of age and hunger claims a child’s life every 10 seconds. Hunger causes more deaths than AIDS, malaria and tuberculosis combined.
Besides joining global efforts to combat world hunger, the ‘100 Million Meals’ campaign also aims to raise awareness on reducing food waste and to promote responsible food consumption. Although global food production is sufficient to feed 10 billion people (the current population is 7.8 million people), an estimated 1.3 billion tonnes of food is wasted globally each year, one third of all food produced for human consumption, amounting to $2.6 trillion. One-fourth of the food wasted globally could be enough to feed 870 million people.

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